6 Ways To Get More Visitors Who Are Ready To Buy

When you have a website you need to drive traffic to your site. There are several techniques to use to obtain traffic. Here are some of the techniques used.
1. Search engine and directories are used by internet users to locate their desired information. When you submit your website with the search engines and directories you add the exposure your site needs to allow people to locate your website. The practice of adding your site to the locations providing your URL to their results generates traffic. You will need to make your website specific to the needs of the internet users with relevant keywords, Meta tags, and images to attract the traffic based on their search requirements.

2. Pay-per-click directories draw traffic to your site when you advertise and the users click on your ad. Use services such as Overture.com and Google AdWords bid on the advertising. Within the advertisement, use specific terms to describe your business or website in a few detailed descriptive words.

3. Publish your own ezine with interesting facts and information about your website and business. You can include promotions, discounts, and surveys to entice the traffic to visit your site. Most ezine articles allow the writers to include their URLs and links within the article. The added information allows the users to click on the links to be directed to the websites.

4. Publish articles on other websites with relevant products and services. Include a link to your site in your signature as well at the end of the article. Make the title catchy to make the readers want to click on your article. Add a hook in the article to really grab their attention.

5. Advertise in ezines with banner advertisements directed at your target audience. Run the ads at least three times to get the traffic. To increase your exposure, advertise about seven times so your audience sees your ads more. Add a tracking system to your ads so you know the number of clicks, where the traffic was derived from, when they clicked on your ad, and to see how the advertising is working or where you may need to modify the ad content.

6. Place ads on other websites. Research the sites relevant to your business and products. Contact the site about adding an ad to their site. They will generally allow you to place an ad especially if you offer link exchanging (your link on their site and their link on your site.)

Why you SHOULD have business cards

A few days ago, two sales representatives from Colonial Life came as guest speakers to my marketing class. Both of them shared valuable information with us students. Interestingly, neither of them majored in marketing and both worked as teachers before becoming salespeople.
While both had good insights and advice, I can remember the name of only one of them. John has 206 connections on LinkedIn. He earned a master’s degree in special education and teaching. His motto is: Providing honest benefits for honest people. And his last name is Heath.

What about the other sales representative? Well, I don’t know much about her. I’ll try to find her on LinkedIn. Maybe I can find her by looking up the list of Colonial Life employees on LinkedIn. There are 5,408 employees! I give up.

So how did I find John?

Well, I had his business card.

I did a quick Google search using the keywords: john heath colonial life. John’s LinkedIn profile was the first result.

What I learned from this experience is that business cards are powerful marketing tools. I still remember what both sales representatives said in class, but only John succeeded at making his legacy last longer than the class session. Columnist Jonathan Long says: “A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them” (2015).

Maybe the key to success in the digital era is a small rectangular piece of card stock.

References
Long, J. (2015). Five Reasons Business Cards Still Matter. Entrepreneur.

The Qualities of Agents That Makes a Call Centre Excel

If you wish to outsource your business process then you must hire the best of the call centre to do the job for you. The excellence of a call centre depends on the qualities of the agents as because they are the one who actually represents you in front of your customers while making the call.
It would be wise to know the qualities of the agents so that you can hire the best outbound call centre to outsource your business process.

The Qualities of the Best Agents in Call Centre

Having the best of agents is like having implemented the best of call centre software. Let us have a look at such qualities which makes a call centre to be the one that you can have your business process outsourced.

Retention of knowledge:

As they will be the one who will be representing you in front of your customers during a call they must be having a proper knowledge regarding your organization and the products and services that you deal with.

They must have the ability to retain such knowledge and be properly updated about the recent development so that the information passed through them to the customers is accurate. Not only that they must know the flow of the process. They must properly know what to do when they cannot tackle a customer. This confidence will enable customers to have faith in your organization and be your customers forever.

Pay attention to details:

The job of a call centre agent may be monotonous. They may be listening to the same problems or queries times and again. This nature of the job may make them complacent and may force them to have the understanding that they know about the query of the customer even before hearing that.

It must not be so with the best of the agent. They must ask questions so that they can understand in depth about the reason for the customer call. After paying that attention to the finer details they must offer their answer so that the customer gets a proper resolution to the query.

Organized approach:

The best of an agent must be so organized that they can perform multiple tasks at the same time. They must have the ability to listen to the customer, understand their query, search the knowledge base, update the CRM and then offer the perfect answer all at the same time. If they are organized then there will be a lesser chance of any error and you can expect to have the best of customer service offered.

Being organized would also help them to be flexible which offering the service. If a customer asks a different aspect when the agent is dealing with one then if they are not organized they will be puzzled and your organization will be earning a bad name.

Ultra Low Emission Fleets: Inspiration for Courier Companies

The future of courier companies is looking decidedly green, with the government’s new Road to Zero strategy outlining an ambitious plan for the transport industry. It pledges to give dedicated financial support for green vehicles, slash UK emission levels, and make all new cars and vans ultra low emission by 2050.
So, what can fleet managers do to cut their emissions, in line with the government’s aims? How can they ensure their company is at the forefront of the low emission future?

This article looks at three inspiring case studies of courier companies that are paving the way to the greener future.

UPS: Lots of Green at a Low Cost

By merging energy storage and smart-grid capabilities, UPS developed a new charging system that facilitates the recharge of a fleet of electric vehicles without the need for upgrading the power supply grid. In other words, they can now recharge their entire fleet without any substantial change to their existing power infrastructure.

This new tech, thought to be the first of its kind in the world, was developed with the support of the Office of Low Emission Vehicles (OLEV). While over 60 electric vehicles already operate out of UPS’s London base, this new and significant step should allow the company to go 100% electric in the coming years.

Royal Mail: The Royal Standard

With nearly 50,000 vehicles on the road, the Royal Mail launched not one but two low emission initiatives in 2017. On the one hand, they launched a fleet of electric vans, built by Peugeot Partner. On the other, they trialled a number of delivery vehicles (7.5 tonnes) built by the pioneering electric manufacturer, Arrival. The results of that trial are now being eagerly awaited by industry professionals across the country.

Drive DeVilbiss Healthcare: Driving the Future

The medical distributor, Drive DeVilbiss, partnered up with the Energy Saving Trust to enact a package of low carbon programmes, at the same time as doubling their fleet. Alongside strategic developments such as implementing more efficient routes, increasing driver training and producing a green-orientated driver handbook, they switched older vans to models that complied with the Euro 6 regulations. They also installed monitoring devices in all vehicles.

As a result, the company have achieved:

• A reduction in speeding offences of over a quarter • A 20% cutback in fuel use per van • A fall in carbon emissions per vehicle from 9.78 to 8.40 tonnes, across the course of just one year.

Achieving the holy grail of all couriers, companies like the Royal Mail, Drive DeVilbiss and UPS have managed to combine green credentials with sound economic and business sense. As the Road to Zero strategy unfolds over the next few years, what will your company do to achieve that sought-after balance?

Norman Dulwich is a correspondent for Courier Exchange, the world’s largest neutral trading hub for same day jobs forcourier companies and self-employed drivers in the express freight exchange industry. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.