Choosing a Common Font in PowerPoint Presentation

Many Presentation designers have made their suggestion about which font we have to use in presentation. Most of them suggested abandoning usual font like Arial, Cambrian or Calibri. Because they claim that by using a standard font, you won’t stand out. Instead of the fonts that they claim are overused, some of them suggest to find a cool font to download and use that instead.
To be aware of precisely why these kinds of designers make these kinds of tips, you should know which kind of presentation they will commonly focus on. They normally are working on slides for a conference keynote demonstration where the main aim is to make this business presenter look great. The goal of this demonstration is rarely to convey information or convince a decision-maker. If you are for the reason that kind of setting, where you can have got total control over every part of the technological innovation, it is possible to most likely escape with a downloaded font. But that isn’t the world we are now living in, and we believe you don’t either.

In the normal company setting, we have to e-mail our presentation to other folks as well as take the demonstration on a USB Stick to another computer that is useful for your demonstration. On the globe all of us are in, a downloaded font is really a negative idea. Why? Because you run the risk of your respective textual content being unreadable as well as gibberish. Here’s the reason why we can say this particular. Usually when you use a downloaded font, it lives only on your own pc and doesn’t travel with presentation file unless you’ve specifically established the option to achieve this (hands up if you find out in which this option is actually hidden). When that will display comes with another computer, Power Point doesn’t realize the name of the awesome font so it alternatives one more font it does know. An individual don’t acquire to find the replace font, it does it available for you.

In addition to how are you affected in your carefully designed slides? One time When i noticed PowerPoint select a font which produced the majority of the text run off every slide and also text boxes leaped over one another, creating the presentation resemble in pretty bad shape. A different moment this decided on Webdings as an exchange font and also all I noticed seemed to be gobbled gook. In addition to inside reviewing slides for the client, the downloaded font brought on the text in a table to relocate all around and it also got hard for the audience to tell what was going on. Is that what you would like an important decision maker to find out once they open your presentation? Well I didn’t feel therefore.

Within a different client predicament, they insisted that their own font would have to be used. The good thing is they had an exclusive arrangement while using the font company to allow us to obtain this font in a reduced price. When we went along to find the font, we all discovered that this low price seemed to be $756! For one font! Imagine asking your partners or customers to spend that amount, just to be able to check out your current speech.

Therefore my tip is usually to keep with precisely what many would call a “boring” font, like Arial or Calibri. They are normal fonts that are upon every laptop or computer; so that you are assured that the presentation will look the same when your friend, client, or supplier views that on their laptop or computer. May the recipient of the file disregard your thinking simply because you utilized a normal font? If they carry out, I suggest that you’ll be possibly dealing with someone which won’t really realize the bottom-line information it doesn’t matter what you are doing. Most business owners just want to visit well-crafted information with convincing promoting visuals which convey obviously. Do this and the font doesn’t matter.

Another benefit to applying Calibri while you are exhibiting volumes is usually allows you to line up columns of volumes. Since Calibri features mono-spaced volumes, you need to use your decimal tab to align your volumes in addition to just every column also be aligned. In case you are confirming financial details, you will find this combination makes yours life much easier. Consequently there may be actually a benefit to applying one of these “boring” fonts which don’t meet a designer perception of “cool”. I won’t function as the trendiest commentator with presentations, but I will always suggest just what I do think is best to assist you to communicate more effectively whenever using PowerPoint presentations. Stay with the standard, “boring” fonts, and will also be much better off.

Social Media Marketing for Your Business

The usage of social media in advertising is 2-pronged. It shouldn’t be taken totally effectively, neither need to it be treated as completely irrelevant in on-line marketing and advertising.
Social media is really a service that lets you interact with men and women and share your content material with them with hopes that they are going to locate it fascinating. Should you strategy to make use of it within your on the web advertising and marketing, you should balance its use extremely effectively.

Social media can be a fantastic on the web tool to make use of if you’d like to expand your attain. The energy of social network can attain a million folks from around the globe, even as you keep stationary inside your place, all due to the energy of networking. The regular six degrees of separation might be trimmed down additional to four or five with this networks. For brands that wish to possess a wide industry attain.

Together with a wider market place attain, making use of social networks also enables brands to target certain markets. Facebook, Twitter or Foursquare, for example, are examples of media tools that enable brands to target distinct market place groups in accordance with place. A fantastic indication of marketplace demographics may be primarily based around the sorts of locations folks visit.

Ideal of all, the usage of SM is cost-free. Accounts and pages could be setup with out a charge. Even when you program on plugging inside your advertisements on networks, the charge continues to be cost-effective taking into consideration the considerable exposure your advertisements will get. For modest organizations and startups who want brand exposure at a price that they’re able to afford as they carve their niche within the market, SM can undoubtedly support in that work.

If you’d like to distribute data to folks rapidly and simple, it truly is an excellent on the web tool to depend on. Specifically in case you have time-specific news about your brand (e.g. clearance sales and promos), this can be a fantastic platform for instant marketing.

Once again, you’ll find also dangers in terms of social media marketing. Obviously, like all advertising efforts you engage in on-line, it requires time for the efforts to bear fruit. Spending your advertising and marketing efforts utilizing social networking is usually a waste of money and time if it yields tiny or definitely zero returns for the enterprise. Particularly in case your target industry are people that might not be tech savvy, you can’t anticipate that a Facebook ad will convert given that your audience almost certainly don’t have a Facebook account to start with. In case your mlm method will not appear to become functioning right after three months or six months right after implementation, feel of an option method speedily.

Just as very good word about your enterprise gets about quickly, poor PR may also spread like wildfire if you’re not in a position to include it ASAP. A lot more than the unfavorable press, it’s also harmful should you accidentally posted an incorrect data about your enterprise.

Additionally, in case you are not conscious of privacy legislations and anti-spam laws within your nation, you’ll be able to get into plenty of difficulty in the event you use social networks excessively inside your marketing and advertising approaches.

It truly is worth your time and work in the event you study the various social networking tools which you can use for the marketing and advertising. Know your audience, their traits and their common demographics so every single step you make within your social media campaign is regularly aligned and assured to convert.

Getting Traffic From Offline Sources

You shouldn’t forget about offline advertising. Online people are desensitized to most advertising. There are banners and pop-ups all over the place, but people are not used to seeing offline advertising for internet marketing, so use this to your advantage. Some of the best ways to advertise is in relevant magazines and newspapers. Just as with online advertising , you want to drive people to a squeeze page to get the opt-in so that you can follow up with them later. Your classified ad in the magazine must look the same as your PPC ads. Focus on benefits and also give something away for free for visiting your squeeze page. Include a call to action with your URL, e-mail and a phone number if need be.

Your URL needs to be short, catchy and easy to remember for offline ads. People are not always close to their PCs so it needs to be something they will remember. Long URLs look cluttered in offline ads, so if you can’t use a short address, you should include a “reply to” e-mail address. You can link this to your auto responder to automatically follow up with leads.

In the case of long ads or features in magazines you should keep the style very “editorial”. In other words , don’t make it look like an ad. Research has shown that people are more inclined to read something in a magazine if it is in article format. Picture ads tend to be ignored.

If you advertised in a magazine , use that as a credibility booster on your squeeze page. You can put “as seen in ABC Magazine” and put a picture of the cover on your page as well. This instantly increases trust as people know the magazine publication.

Apart from advertising in your local newspaper, you can find nationwide publications to advertise in at Use different URLs in different magazines to test the responses in the different publications. Once you find a publication with a good response rate, you can advertise more in that specific one, and spend some more on advertising.

Offline advertising can be a very lucrative form of advertising in the internet marketing niche. Take some time and test the response you get in different publications. Just as with normal PPC advertising it is all about testing all the time. Test different elements until you have an ad that you can scale. You can read about all different types of testing here:Split Testing Enjoy the process and have fun, the money will follow if you do your homework.

Top Success Principles for Breakthrough Success

I’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise.
But goal setting can be a scary process for many…

Is business goal setting scary for you too? CLICK TO TWEET What often happens when big goals like this are solidified on paper and you are opening yourself up to the possibilities of what could be achieved, you may also be closing the door on what’s truly possible for you…

As an example, at first you may find yourself listing your big goals like “hold my first virtual summit”, “earn $100,000 in sales” or “write my second book”.

Then as you review the list your inner gremlin starts to kick in…

“This isn’t realistic” “I don’t even know where to begin to achieve this” “I’ll never find the time to make that happen.” “Who am I trying to fool here!” “I can’t possibly…”

And before you know it you’ve become your own dream killer.

But it doesn’t have the be that way.

Are you ready to take a giant leap forward? Or even get started for that matter? Here are some tips to silence your inner critic and set yourself up for success in the coming year.

* Decide what you want. If you want to stay stuck, going with the status-quo and not taking time to figure out what you really want is a sure-fire formula to do it. Make a coffee date for yourself. Bring a notebook and pen. Ask yourself what you want to see happen in your life, relationships, finances and health.

What do you want to accomplish in your business this year? What do you want to experience? Imagine that you have a magic wand and anything you dream is possible.

* Dare to dream BIG! Jim Rohn says “You should set a goal big enough that in the process of achieving it, you become someone worth becoming.” Don’t edit yourself. Let the ideas flow. The more specific you are about the details, the better. The Law of attraction is powerful when you visualize every detail about what you want.

* Create a plan to make it happen. Napoleon Hill once said, “Whatever the mind can conceive and believe, it can achieve.” Own the confidence that the dream that’s planted in your heart will happen. Whatever the mind can conceive and believe, it can achieve. Napoleon Hill

* Believe firmly in your mind and heart that this WILL happen. Let your passion take over and provide the fuel to drive you forward. Where there’s a will, there’s a way. Instead of “How can I…” (a limiting question) Ask yourself “In what way can I…..” (a question that comes from a place of abundance saying there IS an answer.)

* Feel the fear and do it anyway. There’s nothing more liberating than pushing through where you are unsure and then realizing success. The exhilaration you’ll feel when you push past your own limits is so empowering.

* Own the vision of your goal already accomplished. Make a dream map with pictures of your goal completed. Write affirmations that show your gratitude for accomplishing this task (before it’s occurred). “I am so happy and grateful now that….” Make a video with images and affirmations combined. com is a powerful tool that makes it easy.

* Keep taking steps forward. When you step out in faith, the universe conspires on your part to bring you what you desire. An object in motion, stays in motion. It takes much more energy to move a stopped object forward.

* Have trust. Let go of the need to control everything. Believe in the abundance of the universe to attract the resources, tools, people, and opportunities you need to accomplish your goals.

* Be grateful always. Gratitude is one of the most powerful positive vibrations. Take time daily to acknowledge what you are thankful for. When you focus on the blessings, you will find there are more things you are blessed with.

Engage in a morning practice to recharge. Spend time every morning thinking about your perfect day, visualizing what you’d like to create… acknowledging what you are grateful for, releasing negative charges that have occurred, and centering yourself in joy and love. When you are grounded, your day will flow with much more ease. With a full heart and mind, you’ll have the inner strength you need to move mountains.

You are stronger than you know, more capable than you can imagine. Believe in your dreams and know that you have everything inside you need to make it happen.

Once you get clear about what you want and own that it’s possible you’ll discover it is much easier to get what you want by taking control of your thoughts, your visualizations, and your actions!

Here’s to creating the best year ever for your life and business. If you could use some help figuring out how to accomplish your business goals, ask me about my mentoring packages!

To your success, Susan Friesen

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.